Social Media Strategy

Overview:

Best Food Facts is a website dedicated to bringing consumers information about all things food. The scope of work for this client was largely focused on growing the site’s digital footprint, including increasing unique visits and growing the brand’s social media presence. This was accomplished by creating a comprehensive digital strategy and executing this plan. One of the tactics in the strategy was creating engaging, trending social media content.

Results:

• The brand’s Twitter followers doubled in the first six months of execution of the strategy. This was accomplished without any paid media.

• The site’s unique visits increased by 70% in the first six months of execution. This was accomplished without any paid media.

• The brand saw hundreds of online influencer mentions and interactions in the first six months of execution.