Opportunity Market Strategy 

Overview:

This comprehensive opportunity market strategy laid the foundation for Fierce, Inc., a leadership training and development consulting firm, to gain market share among change management professionals - an opportunity audience for the company.

Results:

The opportunity market strategy built for Fierce, Inc. included all of the information needed for implementing a strategic sales and marketing campaign to create awareness, acquire leads and convert this audience. The implementation plan included:

• Market research on audience pain points, goals, attributes and buyer persona.

• Strategic goals and objectives as well as detailed tactics to achieve these goals and objectives.

• Detailed paid media plan with budget projections and recommendations.

• Key performance indicators outlining metrics for the team to work against.