Lead Generation

Overview:

This lead generation campaign created for SSAnalyzer, a company that offers software solutions for financial professionals who serve clients in or near retirement, used both paid and unpaid media to generate leads. Leads immediately enter an automated marketing campaign with a goal of driving the lead to purchase within two weeks of entering. Leads who do not purchase during this time enter a long-term nurture campaign.

Results:

• This campaign produce 16,000+ leads in the first six months of in-market activity.

• Of those leads generated in the first six months, 14% went on to convert to purchase.

• These outcomes resulted in a 325% return on investment.