Marketing Automation

Overview:

This automated marketing campaign created for Social Security Solutions Inc., a company that offers financial software solutions for people near or in retirement, uses a landing page that offers a free dynamic report to generate consumer leads. Leads immediately enter an automated marketing campaign with a goal of driving the lead to purchase within a week of entering. Leads who do not purchase during this week enter a nurture campaign.

Results:

• This campaign has a conversion to purchase rate of 29%.

• The emails in this campaign have an average open rate of 38.5% and click through rate of 17%.

• Of leads who convert to purchase, 80% of leads purchase within a week of entering the campaign with 50% purchasing within 24 hours of receiving the initial campaign email.