Demand Generation

Overview:

The demand generation programs created and managed for goMoxie, a B2B SaaS company that creates friction-free digital journeys for enterprises, included lead generation, meeting maker campaigns, events, social media outreach, content marketing, sales enablement, product marketing and more. Demand generation programs were measured against leads generated, meetings booked, and ultimately pipeline generated.

Results:

• The demand generation programs where responsbile for 90%+ of pipeline creation.

• Meetings book through the programs converted into pipeline opportunities at a rate of 20%-30% quarter over quarter.

• The programs met or exceeded the meetings booking goal quarter over quarter.