Partner Marketing

Overview:

This virtual partner marketing roadshow, designed and executed by Unreal Digital Group on behalf of Cohere and GCP, built awareness around the Cohere and GCP better together story, and generated full funnel activity. The virtual roadshow included three webinars with targeted third-party technology publications - TechCrunch, VentureBeat and The Fintech Times.

Results:

• 35% lead to MQL conversion rate.

• 62% MQL to SAL conversion rate.

• 4 opportunities generated as a result of these virtual roadshows with many others influenced.